Running a store is hard work. Staff, vendors, customers, and margins all pull at the same day. The flyer is where all four meet, and it's due every week.
The flyer comes together across tools that don't talk to each other. It starts in a spreadsheet, and that spreadsheet feeds invoicing, design, shelf tags, the store portal, and ordering. The deals behind it all live in email threads. The know-how behind those deals lives in one person's head. Yet the flyer ships anyway, because it has to.
If that sounds familiar, this page is for you. What's below is the sales experience we'd want ourselves. It's enough to decide whether Cartweel fits.
“I'm the moving horse all the time.”
Cartweel is where the flyer comes together. It's built for grocery retailers, and it puts your vendor deals, SKU selection, shelf tags, and margin tracking in one place.
Compare Cartweel to the usual setup:
We built the one-place part first, because that's where your week goes. Then Cartweel gets to work on your numbers. It recommends what to run, tests what could work, and tracks what every promo returned.
Category managers, mostly. That's the person who builds the flyer, chases the sign-offs, and answers for the margin. Where you sit changes how much Cartweel will do for you.
If you run a regional chain of 10 to 200 stores, you're the center of the target. You run multi-category flyers on vendor-funded deals, and the cycle never stops. That's exactly the operation Cartweel was built to run end to end.
If you operate a handful of stores, you're doing enterprise-scale promo work with a fraction of the headcount. Usually one person holds the whole cycle. Cartweel gives that person one place to run it, and it's live in a week.
If you're a specialty retailer in natural, supplements, or specialty foods, Cartweel already speaks your language. Brand spots, MAP floors, and rebate cycles are built in, not bolted on. If vendors fund your flyer, this fits.
And just as honestly: if you don't run a regular flyer, there's no grind here to replace. If you're a national chain with a pricing science team and a year for procurement, we're simply not built for your process.
Book a demo and we'll walk your flyer cycle through Cartweel, start to finish. If it isn't a fit, we'll tell you, and we'll never follow up unless you ask.
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