Store Performance
The lift, the margin, and whether it was worth the page.
After the flyer ships
The flyer runs, the week ends, and the results scatter. Register data lives in one system, costs live in another, and nobody sits down to ask what the BOGO actually did.
Cartweel matches every promo to what it sold and what it cost. When the window closes, each item shows its lift, its margin, and its verdict.
The flyer doesn't average out. A hero item and a dud sit side by side, each wearing its own number.
Lift counts against the discount, the funding, and the baseline it stole from. What's left is the margin you made.
Each result lands in Predictions automatically. This cycle teaches the next one.
Cycle after cycle
One flyer tells you about one week. The season is where the pattern lives: which categories carry the book, which promos always pay, and which ones just move boxes.
Cartweel keeps the ledger across cycles. By June you know what Easter really did, and next January starts from receipts instead of memory.
Every category holds a line. Slippage shows up the week it starts, not the quarter after.
Every season closes its own book: Easter, back to school, Boxing Week. Next year's plan starts from it.
Cartweel scores every vendor's deals by what they returned. Walk into the negotiation knowing who paid off.